Brunette to Blonde

My journey to blonde began months ago with a dream I had one night – I was at my usual hair salon, about to get my hair colored and cut by a stylist I had never been to before and she had had a few glasses of wine and suggested I get my hair colored blonde. I have dark brown hair with bronzed highlights and warm medium skin. I was reluctant to let her color my hair, as she was drinking, and suggested she ask my regular stylist what she thought about me going blonde. She started crying, saying I didn’t trust her to do her job, and that is when I woke up. I told my husband about the dream and wondered aloud if I should indeed go blonde. His response was a rather enthusiastic, “Um yeah!” What is it with guys and blonde hair?


I began by reading online about what to expect, maintenance and what shade of blonde would look best with my skin tone and then started to work on getting really healthy hair; you can read my post Let’s Talk Hair Care for details. In summary, I wanted to get my hair as hydrated as possible and used leave-in conditioners, hair masks and hot oil treatments, stopped using my flat iron and bought a UV protectant.

I’ve been going to Style Theory in Calgary, Alberta, Canada for the last year, and the owner, Celleste, created my color. If you are in the Calgary area, I highly recommend checking out the salon.

She started with the bleaching process while using Olaplex. Here’s a photo of about midway through:


My hair got a bit lighter than this, but with being so dark, didn’t lighten to the level she wanted and was pretty yellow, so I was worried how it would look when dried. No worries though, my hair was then toned to a pretty strawberry blonde color.


After this first stage of color, I continued hydrating with masks and oils and used Olaplex No 3, the at-home version, to repair and strengthen the hair. Olaplex strengthens and protects the hair by relinking broken disulfide bonds from chemical services, heat and mechanical damage. After giving my hair time to heal and hydrate for about 3 weeks, I was ready for the next session, this time using Malibu Color Prepare the day before the service. To use Color Prepare, shampoo and rinse, add water to the crystals, work through the hair, leave on for 5 minutes, then shampoo and rinse. Do not condition. This treatment prepares the hair for color by removing minerals to ensure color coverage and extends vibrancy of color.

For the second session, she bleached while using Olaplex, and then used a number of treatments and toners. incollage_20180728_1638535747611563284160049624.jpg

A few days after this session I went back to the salon to get the Ultra Bond and Seal treatment. The Bond treatment replenishes keratin, protein and amino acids after multiple color services such as I had. It also helps relink and strengthen broken disulfide bonds in the hair. The second treatment, Seal, fuses the repaired bonds into the cortex (middle layer) of the hair. The first and second treatments were left on wet hair for about 15 minutes each. After this treatment, my hair was bouncy, soft and shiny.

Maintenance and care of blonde hair is something I’m still working on, finding the right products that work for me. Let’s Talk Hair Care goes through some of this process and  maintenance of blonde hair. The first time I washed my hair after the first blonding session, I was shocked at my hair texture (while actual texture doesn’t change, porosity and elasticity does, and the hair feels very different). I read articles about dry, straw-like hair after a bleaching process, but that didn’t prepare me for the actual thing. I thought it was the new Schwarzkopf BlondMe shampoo I was using. After trying two other shampoos (Malibu Color Wellness and Balance from Josh Rosebrook), the BlondMe shampoo is more drying than those, but still as I was rinsing these shampoos off my hair, it seemed to become swollen with water (because the hair is now very porous), tangled, stiff and straw-like. After conditioning, my hair smoothed out and felt relatively normal after drying.


Blonde hair needs purple toned shampoo to prevent unwanted warmth; the yellow, brassy color on light blonde hair. As mentioned, I’m using the Schwarzkopf Professional BlondMe Tone Enhancing Bonding Shampoo for cool blondes. While neutralizing warm tones, this shampoo also creates new bonds in the hair fibers.

Blonde hair is dry and fragile; I need to prevent breakage and only use a wooden comb and have stopped using a flat iron. My hair stylist told me, when washing my hair, before shampooing, put conditioner on from about the mid-shaft area down to the ends, shampoo the roots, rinse and condition all the hair. This prevents dryness and breakage at the ends. Deep conditioners, hair masks, oils and Olaplex No 3 helps with damage, dryness and help protect the hair.

20180730_1056517116965689576830201.jpgIf I need some shine, curling, volume or straightening, I just bought the Bex Hot Volume Brush with short, anti-tangle bristles that is ceramic with an ion generator for health and shine. I’ve only used it once to create volume on second-day blown out hair; I have yet to see how it performs on my natural waves.

My makeup and jewelry had to change a bit as a result of the blonde hair. Instead of using the warm corals and bright pinks for blush, I now look better in a pale pink, and rather than my usual rose gold earrings and nose ring, I have switched to white gold.


The blonde hair seems to bring out the redness in my complexion, so I need a bit of concealer. My black eyebrows are more noticeable and they will have to be well maintained. I recently purchased the Fab Brows kit in slate/black and the slate color has a mattifying effect and helps the eyebrows blend a bit better with the ash blonde hair.

Of course, cost, number of sessions and time will depend on your hair; do you have old color, virgin hair, boxed color and/or damaged hair? The process can also be affected by the hair stylist’s experience. I am lucky that my hair stylist is a blonding specialist and a specialist in treating damaged hair. I’ve been to salons previously wanting to get my dark brown hair to a light brown, only to be left with burgundy hair.

This process can be listed as a color correction with charge by the hour. These two blonding sessions, for me, were about 9 hours total.  Consultation is key. Roots need to be touched up every 4 to 6 weeks, depending on growth. While waiting a few months for touch ups may seem cost effective, the color service can take longer and cost more in the end.


Maintaining blonde hair:

  1. Wash your hair in room temperature or cool water.
  2.  Wash your hair less often. The washing process is drying, as it washes away natural oils. While I have an oily scalp and would like to wash my every second day, I can get away with every 3 to 4 days.
  3. Use a purple shampoo to neutralize warm, brassy tones from mineral buildup and oxidation. Get an in-salon toning service.
  4. Protect your hair from the sun. Use a UV protectant and wear a hat.
  5. Protect your hair from chlorine. Saturate with conditioner then wear a swim cap.
  6. Hydrate your hair. Use oil treatments, deep conditioners, leave-in conditioners, hair masks, in-salon moisturizing treatments.
  7. Use sulfate-free, salt-free, color safe, moisturizing shampoo.
  8. Avoid styling products with sodium and drying alcohols.
  9. Protect your hair from heat. If you need to use heat, protect your hair with a heat protectant and low temperature setting.
  10. Protect your hair from mechanical damage. Avoid backcombing, use a wide tooth, wooden comb or brush, detangling from the ends of the hair up.







Let’s Talk Hair Care

Before I started seriously thinking about going from dark brown highlighted hair to blonde, I’d been very low maintenance with my hair, getting color and cuts about once a year, deep conditioning once every couple weeks and using heat on my hair a couple times a week. Before getting my hair bleached, I wanted it to be in the best condition possible and started browsing online for hair care routines, going from brunette to blonde and maintaining color. Check out my journey to blonde here.

There is a lot of information (contradictory information) and many hair care routines to be found. I wanted to compile some of this contradictory information here and share my hair care routine.

Silicones – Two conflicting thoughts here – Use products with silicone, it protects the hair and makes it shiny; never use silicone, it builds up and dulls the hair. Silicone seems to be one of the more controversial hair care ingredients. It’s in almost every hair care product; shampoo, conditioner, oils, masks and treatments. Silicone offers protection from the environment (UV, pollution) and makes hair shiny and healthy-looking (even if it isn’t). It detangles hair and gives it a feel of slip. It protects hair color from fading and prevents frizziness.

Silicone builds up on the hair over time even through shampooing, weighing it down, eventually making it look dull. Silicone blocks other treatments, hydration and nutrients from getting to the hair. So if the shampoo used doesn’t take out previous silicone and the conditioner used contains silicone, other treatments used after such as oils, treatments and moisture will just sit on top the silicone and not penetrate the hair. Silicone coats the hair, making it shiny. Silicone isn’t going to build up indefinitely on the hair, the hair only has so much surface area.

What about water soluble silicones? These are silicones that rinse away with water, mild shampoo or cleansing conditioners. Two common silicones, dimethicone and cyclomethicone, are not water soluble.  Silicones modified with PEG are water soluble; look for PEG in front of the silicone ingredient. While sulfate shampoos are harsh, this is not the only ingredient that can remove silicones. Shampoos with coco-betaine and cocamidopropyl betaine can remove silicones, water-soluble or not.

20180730_0853065670535886757794425.jpg20180118_1304391204404135793550224.jpgI’ve recently been moving toward silicone-free, but after a color service, will use a silicone conditioner for extra protection. I currently switch between the BlondMe Keratin Restore Bonding Mask (with dimethicone) and the Don’t Despair, Repair deep conditioning mask from Briogeo (silicone-free). To get the slippery feel on the hair without using silicone, look for brassicamidopropyl dimethylamine (from the broccoli family, but can also be synthetic), look for the fatty alcohols (cetyl alcohol, stearyl alcohol, cetearyl alcohol as examples) and look for oils. One of my favorite silicone-free all natural conditioning masks is Enrich from Josh Rosebrook. This is made of many oils and herbs and has the slip and detangling feel of a silicone-based conditioner.

Washing – Something as “simple” as a hair wash seems anything but. Color safe shampoos, sulfate-free shampoo, drug store, salon quality, no-poo and cleansing conditioners, apple cider vinegar rinse, baking soda; wash hair every day? twice a week? once a week? once a month? Is dry shampoo okay to use?

It is pretty well known that you shouldn’t wash your every day. As natural oils are washed from your hair, color can fade quicker and mineral buildup occurs on the hair faster. I read in an Instagram post from Josh Rosebrook I believe who says it is okay to wash your hair every day as long as you use organic, all natural, gentle ingredients (he sells an all natural hair care line). I disagree with this. While gentle all natural ingredients are likely better and less harsh, natural oils are still washed away and mineral buildup from water occurs, plus I would be annoyed at having to wash and style my hair every day.

20180730_0908567554017436655157703.jpgI’ve never tried no-poo for any length of time, but have used cleansing conditioners from Deciem’s Hair Is Fabric, but I do prefer a good moisturizing, foamy, cleansing shampoo. I’ve recently been using Briogeo’s Super Moisturizing Shampoo from the Don’t Depair, Repair line. I also use a purple toned shampoo from Schwarzkopf to maintain the cool tones in my new blonde hair. I go as long as I can between washes, about every 3 to 4 days, and wash in cool water.

As for what makes a color-safe shampoo, as far as I can tell, it should be sulfate-free (SLS and SLES). Sulfates are harsh detergents, making hair dry and washing away color. I’ve used sulfate-free shampoos for a long time; years ago from Pureology and more recently from Malibu, Briogeo and Schwarzkopf.


Some people use apple cider vinegar and/or baking soda in place of shampoo or conditioner (or both); I wouldn’t, even diluted I think it would mess with the pH of the scalp and doesn’t seem like it would clean as well. I use apple cider vinegar rinses after an oil treatment, however. ACV seems to break up the oil and is better than shampooing the oil out three times in a row which would negate the hydrating oil treatment. I also use it as a sort of clarifying treatment for oily scalp or product buildup. I then follow with shampoo and conditioner. I have been using John Masters Organics Herbal Cider Hair Clarifier and Color Sealer, but when I run out, will just mix up my own.

Air dry – Should you air dry your hair? Two thoughts on this – Don’t air dry, water swells the hair, damaging it; Yes air dry, the heat from a hair dryer is more damaging. You could blow dry on the cool setting. I let my hair dry, but my hair is pretty thin and dries relatively fast.

20180730_0911053886229566114084729.jpgDry shampoo – Dry shampoo comes in spray or powder form. I have used sprays from Batiste and Marc Anthony. I haven’t used a powder one, but am looking at Briogeo or Barber and Fritz for my next dry shampoo purchase. Dry shampoo can extend the time between hair washes. I don’t use dry shampoo too often and wouldn’t want to use it multiple days in a row, as it builds up on the hair.

20180118_123927394723153613330611.jpgConditioners – In addition to the above conditioners, I use a leave-in conditioner from Belegenza called EnCore. I saw a recent article, saying people should condition the hair first, rinse, then shampoo. That makes no sense to me; conditioner closes the hair cuticle and makes the hair hydrated and shiny.

Protein – If hair is stiff and brittle, it might have too much protein, and stringy or limp hair, not enough. If looking for a protein treatment, products should contain hydrolyzed protein, so the molecule is small enough to penetrate the hair. The leave-in conditioner I use has three different kinds of hydrolyzed protein and I use it every 3 or 4 days after I wash my hair.  Another option is hydrolyzed protein drops. Barber and Fritz makes Strengthening Tonique, a treatment with soy, corn, silk, wheat and keratin proteins in a dropper bottle that you can apply to washed hair, add conditioner over top and rinse, add into an overnight mask treatment or mix into other styling products and use as normal.

Oils – There are penetrating oils that can hydrate the hair and sealant oils that coat and protect the hair. Everyone seems to use coconut oil. Two opposing thoughts here – Coconut oil molecules are small enough to penetrate the hair and is very hydrating; the molecules are too big and the oil just sits on the hair. I couldn’t find a definitive answer here. I generally use coconut oil or jojoba oil as a sealant.

Hydrating oil examples include olive, avocado and argon. Sealant oils include jojoba, grape seed and sweet almond.

20180730_0916408314706840296952837.jpgWater is the best hydrator, so after a hair wash and condition, I towel dry, mix a leave-in conditioner with argon oil and marula oil (I find marula to be lighter than argon), put that on the hair and seal that in with jojoba oil, then air dry. For my hair length and thickness I use a two-pea size leave-in conditioner, 2 drops argon oil, 2 drops marula oil and 4 drops jojoba oil. If I want a refresh without washing, I’ll spray some rose water with aloe vera (I like the rose water from Akita) and put a few drops of oil on my hair. I use The Ordinary marula and argon oils. These are organic, cold pressed and inexpensive.

20180730_092111668717949954967143.jpgFor hot oil treatments, I’ll usually use a mix of argon, black castor and marula oils, comb that through the hair, put on a shower cap and then use a heated hair cap. The heated hair cap is much better than a hot towel. A towel is drippy, heavy and loses heat fast. The hair cap has gel inside that is heated in the microwave and stays hot for about 20 minutes. If doing a scalp treatment as well, I’ll use rosemary and/or peppermint essential oils to increase blood flow to the scalp, a cooling sensation and antimicrobial benefits. Oils and essential oils can be mixed with regular shampoo and conditioner as well.

I’ve also read that some people don’t like hot oil treatments, as the heat opens the hair cuticle, causing color fade. I haven’t had an issue with this so far. The open hair cuticle also allows for penetration of the oils to get the benefit of the hydration and nutrients.


Treatments –  Malibu C makes many different types of treatments for common issues in one-use packets; Color Prepare, Hard Water, Malibu Blondes, Swimmers, Scalp Therapy, Curl Partner and Relaxer. The only one I’ve used thus far is Color Prepare.

Thicker hair – There is so much anecdotal evidence about castor oil thickening hair and regrowing hair on bald patches; I have doubts about that, but haven’t tried it for any length of time to try and get thicker hair. Essential oils like clary sage, peppermint and rosemary are added to products to stimulate the scalp and contribute to hair growth and thickness. Again, I’ve not tried this long term, and I have doubts this will actually work despite all the anecdotal evidence online.

20180613_1333008402756878716784672.jpg20180118_123821196183418652463828.jpgThere are a few treatments and shampoos that claim to thicken hair; Belegenza has their GrowOut shampoo and conditioner and GrowOut Scalp Energizing Spray. (I tried this spray with no results, but perhaps didn’t give the product enough time to work). Grow Gorgeous has a hair density serum. Tropic Isle living makes shampoo with castor oil and red pimento oil to get thicker, longer hair. Deciem’s The Ordinary relatively recently came out with their Multi-Peptide Serum for Hair Density. I’ve been using this for about 7 weeks now, as the ingredients sound quite promising. You can read about this serum here. Products like these serums need time to work, at least 6 months.

20180730_0927413970431966958726335.jpgBond builders – There are a few of these types of treatments on the market. Olaplex is well known and has a home version that strengthens and protects the hair by relinking broken disulfide bonds from chemical services, heat and mechanical damage. Bond and Seal and Brazilian Bond Builder are others.  I use Olaplex before and after getting a color service.

20180719_1115562850468612545314376.jpgCombs and brushes – Wet hair is more fragile than dry hair. Avoid using a nylon brush on wet hair (or dry hair). This can cause breakage and frizz. I use Tek’s wide tooth wooden comb to gently detangle wet hair. It can also be used to comb through oils, conditioners and masks. It does a good job at removing debris. It does not cause hair static like a plastic comb. It is said that it can distribute the scalp oils through the hair, but I would think that a boar bristle or paddle brush would do a better job. I haven’t tried a boar bristle brush yet, but apparently it is said this should replace your nylon brush for gentle detangling, distributing oils and cleansing the hair.

20180730_0923191822953970538498838.jpgHeat and UV protection – Use minimal heat, but if you do, use a heat protectant, I’ve just recently started using UV protection for my hair as well with the Bumble and Bumble Hairdresser’s Invisible Oil that is a heat and UV protective primer.

img_20180522_104704_2609192062539791358336.jpgSupplements and diet – A diet rich in vitamins and minerals can help the health of the hair, skin and nails. Look for foods with protein, iron, vitamins A, C and E and omega 3 fatty acids. I like to drink green smoothies in the morning with spinach, mango (alternating with other fruits and vegetables), flax seed, whey protein and yogurt.

img_20180515_114245_6277204793039654946309.jpgFor supplements, a hair, skin and nails vitamin usually contains the above vitamins, in addition to minerals, B vitamins and biotin. You can also supplement with collagen via a powder, capsule or bone broth. I sometimes take a multivitamin and omega 3 supplement and have recently been using the Sproos Up Your Skin and Hair enhanced collagen supplement.

incollage_20180730_0940117466668475529913913074.jpgHaircuts and trims – While I had previously never gone to the same hair stylist twice, I had gotten the same haircut for a few years, a shaggy bob, but it always had to be flat-ironed to look good or would dry in a dome shape around my head as it grew out.  With the right haircut for your face shape and customized to your lifestyle, a good haircut can have a good grow out. I found a hairstylist who gave me a great haircut that grows out nicely and requires no heat or product to look great. This cut made me a repeat and now permanent customer (Style Theory in Calgary, Alberta, Canada).

Get trims regularly. This prevents split ends and keeps frizzy ends away which allows you to keep length as well.

Split ends – Two opposing thoughts here – Use “this” cream or treatment to fix split ends; nothing will fix split ends, the hair must be trimmed. It seems the way split end creams and treatments work are to temporarily stick the two split ends together. So, the only way to fix split ends permanently is by trimming the hair regularly. That way, the split end won’t continue to travel up the hair shaft.

Scalp health – Probably the most important factor for healthy hair is a healthy scalp. Like your face, the scalp should be cleansed, balanced and exfoliated. I just found out there are toners for the scalp that are applied after shampooing and conditioning that aren’t rinsed out. Exfoliating the scalp once a week or so can remove product and oil buildup from the hair, and can contribute to hair growth; Briogeo makes Scalp Revival Charcoal + Coconut Oil Microexfoliating Shampoo and Christophe Robin sells a sea salt scalp scrub shampoo. I have yet to try scalp toners or exfoliants on the scalp. As mentioned above, hot oil treatments with essential oils such as rosemary and peppermint stimulate the scalp.

Satin/silk pillowcase or hair wrap – Using a satin or silk pillowcase rather than cotton reduces friction on the hair as you sleep, resulting in less breakage and frizz. This reduced friction can also diminish crease wrinkles on your face. Cotton absorbs more moisture than silk, potentially making skin and hair drier.

Summary – My Hair Care Routine:

  1. Wash every 3 to 4 days. Alternate with a moisturizing shampoo and purple toned shampoo.
  2. Condition using a deep conditioning mask (with silicone) after a color service, alternating with a moisturizing deep conditioning mask (no silicone).
  3. After each wash and condition, mix argon and marula oils with a leave-in conditioner and seal with jojoba oil.
  4. Apply the Hair Density Serum to the scalp in the evening.
  5. Once a week use Olaplex No 3.
  6. Once a week do a hot oil treatment with argon and marula oils (mix with rosemary and peppermint oils for scalp treatment) and use the heated hair cap. Rinse with apple cider vinegar. Shampoo and condition as normal.
  7. Morning green smoothie. Supplement with collagen, occasional multivitamin and omega 3.
  8. Use a mulberry silk pillowcase.



The Ordinary Multi-Peptide Serum for Hair Density

Deciem’s recently launched hair care from The Ordinary, Multi-Peptide Serum for Hair Density, replaces Deciem’s discontinued Stemm product (which I also used likely about 2 years ago now). This is a concentrated serum that claims to make hair look thicker, denser, healthier and fuller. This is more of a first impression post (this product has not been on the market long enough for anyone to see results of the claims). I wanted to post some before photos of my hair and invite you to follow/check back, I expect in about 3 to 6 months, when I hope to see some results.


Ingredients: Aqua (Water), Propanediol, Butylene Glycol, Glycerin, Caffeine, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, Larix Europaea Wood Extract, Pisum Sativum Extract, Scutellaria Baicalensis Root Extract, Triticum Vulgare Germ Extract, Glycine Soja Germ Extract, Trifolium Pratense Flower Extract, Camellia Sinensis Leaf Extract, Apigenin, Oleanolic Acid, Arginine, Glycine, Calcium Gluconate, Zinc Chloride, Lactic Acid, Gluconolactone, Dextran, Maltodextrin, Hydroxyethylcellulose, Xanthan gum, Pentylene Glycol, Dimethyl Isosorbide, Polysorbate 20, PPG-26-Buteth-26, PEG-40, Hydrogenated Castor Oil, Trisodium Ethylenediamine Disuccinate, Sodium Metabisulfite, Sodium Benzoate, Phenoxyethanol, Chlorphenesin

The serum is thin and slightly yellow. It contains 1% caffeine by weight, and with a quick search I found an article citing the Journal of Dermatology that says “topical treatment with caffeine resulted in the increase in average growth of hair follicles by around 46%. It also extended its life cycle by 33%” and an article saying “hair products that contain caffeine are not able to reach the hair follicle and therefore can’t promote growth” though this was from a hair clinic. This contains the complexes Redensyl, Procapil, Capixyl, Baicapil and AnaGain. Redensyl is a complex that apparently gives better results than hair transplantation in 84 days with visible hair growth. Procapil apparently strengthens hair and prevents hair loss. Capixyl is a peptide from the extract of red clover that reduces the production of dihydrotestosterone (DHT) that causes thinning of the hair follicles which causes hair loss. Baicapil is an active of three plants that stimulates hair growth, increases hair density and reduces hair loss. AnaGain apparently reactivates hair growth, contributing to thicker, fuller hair. Deciem says that the above technologies make up 21.15% concentration by weight. Hydrogenated castor oil is toward the end of the ingredient list.

The ingredients sound promising, and I’m looking forward to seeing if this product works. For reference, I’m 37 years of age, my hair is fine (but I have a lot of it, other than the thinning front area of the head), I have some graying, I get my hair colored about twice a year and I have had thinning hair likely for a couple years now, more toward the front and sides of my head. I’m using the Multi-Peptide Serum on my eyebrows as well, as they are thinning and some hair follicles are likely dead due to over-tweezing in my early 20s.

I’ve used The Ordinary hair serum for about 4 days now. Putting a drop on my fingers, it has a slightly oily feeling for a few seconds, then a bit sticky for a few seconds and absorbs quite quickly into the skin. There is not really a smell to the serum.

Directions say to apply a few drops to clean, dry scalp ideally at bedtime and massage into scalp. This is a leave-on treatment. The first couple uses I parted my hair in a few areas and put a drop in each parted area toward the front of my hair and one drop on each side of my head (edges of the hair) and massaged into the scalp. This left a bit of an oily look and feel to the hair that lasted about 30 to 45 minutes until it absorbed and/or dried, so using before bedtime is ideal. I also tried putting a couple drops on my fingers then massaging into the scalp that way, but I’m not sure that applied product evenly to all areas. In the morning, my hair looked and felt normal with no greasy feeling or residue.

Before photos:

Follow this space for after photos in the coming months.

FHI Elite Professional Series Flat Iron Review

I’ve used two other hair straighteners; one from Conair for a long time, and another more expensive one from a local salon (both pale in comparison to the Elite Professional Series iron). I wanted a flat iron that would straighten my hair and also de-frizz and de-poof my hair for longer than a few hours. I bought the FHI Heat Elite Professional Series (EPS) Black Diamond one inch flat iron about 4 years ago. It came in a heat resistant bag with mat attached. It is advertised as a hair straightener for hair salon professionals (which I am not) with a 12 foot long swivel cord, sleep mode, auto shutoff and color coded temperature controls with a wide range from 266 to 450°F (210 to 170°C) and upgraded motor to withstand the heavy use of a salon enivronment. The iron goes into sleep mode after a few minutes of siting on a counter. Once you pick it back up for use, it heats up quickly. The plates are made from a triple layer process of scratch resistent ceramic and black diamond plates that produce 25% more moisture locking ions. It has floating beveled plates to create waves or curls as well (I’ve not used the iron for this). It has a proprietary Nano-Fuzeion technology, far infrared heat and low electromagnetic field that prevent damage to hair. Nano-Fuzeion technology combines nano silver, nano titanium and nano titanium oxide particles that elimate bacteria and toxins, chemical buildup and static within the hair cuticle while making hair shiny and soft. Infrared heat has a longer wavelength and heats the hair from the inside out which relaxes and softens the hair. The hair is heated evenly reducing the time the heat needs to be on the hair. I think that heating the hair from the inside out would be less damaging for the hair. With other heat sources the heat would be concentrated on the cuticle, the most fragile and easiest damaged part of the hair.

This flat iron reaches its highest temperature of 450°F in 50 seconds (I timed my iron and this is after 4 years of use; it may have heated up quicker brand new) and has color coded temperature zones for different hair types.

Course and thick hair – red – 410°F to 450°F (210°C  to 232°C)

Wavy, curly and permed hair – blue – 356°F to 392°F (180°C to 200°C)

Fine or normal hair – green – 266°F to 338°F (130°C to 170°C)

I have wavy/curly hair that is frizzy, poofy and dry. I have some greying hair that is dry and coarse. I have colored-treated and highlighted hair (though I don’t get it colored or even cut very often – perhaps once or twice a year), and I am trying to grow the color out to start again.

I straighten my hair about once a week, first using a leave in conditioner from Belegenza and heat protectant spray from Pureology, and wash my hair about every 3 days, using Batiste dry shampoo between washings. When straightening I use a temperature between 200 to 220°C. I section off the hair and usually make one pass (sometimes two on very frizzy sections) on each section with the straightener. With other brands I’ve used, I’d need 3 or 4 passes, which is more damaging to the hair.

The two photos on the left are of the back and side of my hair naturally air dried. It clearly looks frizzy, curly/wavy, dry and the color doesn’t show very well. The only product I used in my hair was a leave-in conditioner and heat protectant spray. The after photos show the hair in a couple different sections. The EPS straightener works very well in taking out the frizz and straightening, and my hair feels much softer. Even the grey strands are straightened. I feel like the hair could be a bit shinier than the end result in the larger photor, but in looking at the sectioned hair underneath, it is shinier than the outer layer, probably indicating some damage to the top layer of hair. In looking at the ends of the hair, I am clearly in need of a cut.

My hair will stay straight until the next wash unless there is rain. It does, however, get get a bit more poof after day 36 hours.

My husband borrows my straightener to straighten his wavy beard, and it works well. My sister has borrowed my straightener as well. She has straight hair, but not a sleek straight – it’s a bit poofy. She colors her hair using boxed dyes every couple months as she gets bored with her hair – she’s gone from brown to bleached blond to black to purple and everything in between, and has very dry and damaged hair. She has a straightener from Sally Beauty (she couldn’t remember the brand) and I had texted and asked her how she liked the EPS compared to her straightener.


 The EPS definitely made her hair sleek straight, shiny and soft.

I’ll be using this flat iron for a long time and my next flat iron purchase would definitely be one from FHI Brands.