LUS Brands Love Ur Curls 3-Step System Review

LUS (Love Ur Self) Brands is a Canadian hair care company that offers a 3-step system (shampoo, conditioner and an all-in-one leave-in cream) for wavy, curly and coiled/kinky hair that claims to soften, hydrate and enhance all curl types.

The 3-step system consists of a shampoo and conditioner for all curl types and an all-in-one cream leave-in customized to wavy, curly and kinky/coiled hair. I received this set as a gift from a family member including the shampoo and conditioner for all curl types, the all-in-one for curly hair, an infinity spray bottle to re-wet and refresh hair and a cotton t-shirt type hair turban that is very comfortable and helps reduce frizz as the hair dries.

All products are free of:

Shampoo for all curl types:

Ingredients: Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MEA, PEG-150 Distearate, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance/Parfum

Directions: Apply to wet hair and massage gently. Rinse well.

This shampoo claims to cleanse hair and scalp without stripping them of moisture, leaving the hair feeling clean and moisturized. The shampoo comes in a squeeze bottle where to open, one side is pressed down and the other pops up. The shampoo is thick and quite difficult to squeeze out of the bottle, particularly when the shampoo is about halfway down. The scent is not fruity or flowery; it is a nice smell, a little overpowering in the bottle, but not on the hair. A fragrance-free option is also offered.

The shampoo has a concentrated formula to give the scalp and curls a “clean slate.” As usual, I shampoo my hair twice, once to clean surface oils and a second to deep clean oils and build up. The shampoo creates a big soft lather and is moisturizing, and cleans relatively well. Having an oily scalp, I needed to clarify after about 5 washes of the LUS shampoo.

Conditioner for all curl types:

Ingredients: Aqua/Water/Eau, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-20, Glycerin, Cetrimonium Chloride, Polyquaternium-11, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, Polyquaternium-7, Polyquaternium-37, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum.

Directions: Apply to wet, clean hair from root to tip. Leave in for 3 to 5 minutes. Add more water. Comb gently with a wide tooth comb. Rinse well with cool water.

The conditioner claims to repair dry and damaged hair, moisturize the curl cuticle and leave hair soft without weighing it down. The conditioner is a thick lotion. It is easier to get out of the bottle than the shampoo. The scent is the same as the shampoo. The first time I used the conditioner, I applied too much and my hair felt quite heavy. Using the right amount, the hair detangles well, is moisturized, soft, bouncy and not weighed down.

Curly all-in-one:

Ingredients: Aqua/Water/Eau, Polyquaternium-11, Glycerin, Cetrimonium Chloride, Polyquaternium-7, Cetearyl Alcohol, Ceteareth-20, Cetyl Alcohol, Polyquaternium-4, Corn Starch Modified, Polyquaternium-37, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, PEG-40 Hydrogenated Castor Oil, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum.

Directions: This product is activated by wet hair and must by applied to wet, clean hair. Section hair. Wet thoroughly, add product, rake through and smooth. Squeeze out excess water and scrunch. Air dry or diffuse.

This product is an all-in-one leave-in that claims to repair, hydrate and style in one step, giving soft, bouncy, hydrated curls.

This all-in-one is a light-weight thin lotion that is not sticky. It has a sort of similar scent to the shampoo and conditioner, but much lighter. The first time I used this product, I applied to damp, towel dried hair and was very disappointed as my hair was sticky and heavy and I did not really have any enhanced waves. I have since been using this in the shower after rinsing the conditioner. I scrunch the product in, squeeze out the excess water and then use a diffuser. As an aside, previous to using this 3-step system, I had never used a diffuser. My hair is generally a bit flat at the roots and a diffuser is excellent for gaining and retaining volume.

The all-in-one definitely enhances frizz-free curls and waves. There is a bit of residue; touching my hair, I can tell there is product in it, but it is not sticky or crunchy and the hair is still relatively soft, though not as soft as using the shampoo and conditioner alone. Interestingly, the residue is felt more the next day and if the hair needs a touch up, I spray with water using the infinity bottle and do a quick diffuse.

I have fine, dry, wavy hair and oily scalp. I usually blow dry my hair straight with a round brush and if I air dry, I put my hair back in a bun. For reference, above, the first photo is air dried after using my regular Snobgirls shampoo, conditioner and bio oil (I do not remember if I maybe combed my hair out a bit and/or had it in a bun; my hair is usually more frizzy and more wavy than in the photo), and the second photo is blow dried with a round brush.

Above, the top photo is diffused after using my regular Snobgirls shampoo and conditioner on its own and the bottom photo is using the LUS shampoo and conditioner on its own (no all-in-one). The diffuser works well to enhance waves, curls and volume in both cases. I did not know my hair could look like this. The LUS shampoo and conditioner made my hair feel moisturized and soft (and less frizzy), where the Snobgirls shampoo and conditioner made my hair feel hydrated and silky. In both cases, my waves fell a bit after about 20 minutes and by the end of the day the more curly pieces were waves and the waves were straighter, but I still had a lot of volume and body. My hair generally has trouble holding a curl.

For the photos above, I used the LUS 3-step system – the shampoo, conditioner and all-in-one leave-in, and then diffused the hair. Right after diffusing, my hair felt soft, albeit with a bit of product residue. There is no frizz and the waves are certainly enhanced.

After 8 hours, particularly the hair at the back, there is less volume and body, and reduced waves. Overnight, I slept with my hair in a silk bonnet (I use one from LilySilk). The next day, my hair still looked pretty good. There are still waves and no frizz, however, less volume and I can feel residue from the all-in-one.

Where the LUS Brands shampoo and conditioner adds moisture and softness to the hair, the all-in-one is great for bringing out curls and waves, adding moisture and reducing frizz, and I expect does most of the work. I do not often wear my hair wavy/curly, but when I do, I would use the all-in-one. I could take or leave the shampoo (I prefer a really cleansing shampoo for oily scalp) and would use the conditioner when I need added moisture and softness.

My teenager has coiled hair and used the 3-step system and it worked so well (much better than for my hair) for very soft, more coiled, frizz-free, bouncy curls, with no residue. The all-in-one for wavy hair might work better for me, though the curly all-in-one worked quite well.

Thanks for visiting.

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